Lead Copywriter– Saga Travel
Salary up to £40,000
FT- 35 hours per week
15-Month FTC
Hybrid- Folkestone (3 days a week in the office)

If you’re an experienced Copywriter passionate about travel, who takes pride in delivering consistently high-quality copy, this is a pivotal role within the business, where you’ll play a key part in delivering engaging marketing communications for both colleagues and customers. Reporting to the Copy & Content Manager, you’ll work closely with in-house creative and marketing teams, the wider travel business, and external agencies where needed.

Working as part of a small, established Copy Team, you’ll contribute to a diverse and exciting portfolio of travel products. This includes boutique ocean and river cruises, hotel stays, escorted tours, and special interest holidays, as well as the Titan touring range. Your work will span a wide variety of multi-channel marketing activity, from direct mail brochures and leaflets to press and digital advertising, website content, email campaigns, and paid social media.

We’re looking for a proactive, commercially minded Lead Copywriter who thrives in a fast-paced, evolving environment. You’ll be a natural self-starter who can lead with confidence and adapt quickly as priorities shift. You’ll enjoy the pace and variety that comes with changing demands, seeing it as an opportunity to problem solve, reprioritise and lead campaigns from start to finish. You’ll be passionate about engaging and inspiring our customers, by creating compelling copy that brings Saga’s travel products and destinations to life.

This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.

Main Responsibilities
Write clear, persuasive and original copy that reflects Saga’s tone of voice, adapting messaging for different customer audiences
Develop compelling ideas and content that bring our travel products to life, highlighting key selling points and points of difference
Research and create engaging content across multiple formats, including product copy, blogs and campaign assets
Collaborate closely with design, marketing, CRM and digital teams to develop strong creative concepts across print and digital channels
Manage multiple campaigns and projects simultaneously, ensuring delivery to brief, deadline and a high standard
Review, edit and proofread copy, incorporating feedback from stakeholders and maintaining brand consistency
Apply customer insight and market awareness to inform creative decisions and improve effectiveness
Support and guide other team members, stepping in as deputy to the Copy & Content Manager when required
Stay up to date with competitor activity and marketing trends, contributing ideas to keep communications fresh and effective
The Ideal Candidate
You will already have experience in the travel sector and in fast-paced environments, while being confident working across both print and digital channels. You’ll bring a proactive mindset, with a proven ability to lead campaigns from concept through to delivery, maintaining quality and consistency throughout.

Proven experience writing high-quality copy in an agency, publishing or in-house environment
Strong proofreading skills, with the ability to deliver accurate, detail-focused work across multiple channels
Excellent communication skills, with confidence to challenge and influence stakeholders in a constructive and professional way
Highly organised, with the ability to manage multiple projects under pressure and to tight deadlines
Comfortable working both independently and collaboratively within a cross-functional team
Commercially aware, with an understanding of how copy supports business and marketing objectives
A positive, solutions-focused mindset with a proactive approach to creative challenges
Confident using relevant software such as Microsoft Office, Adobe InCopy, Acrobat and InDesign
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special