Location: Canterbury
Salary: £34,804 to £39,152 per annum
Grade: Grade 7
Post Type: Full Time
Contract Type: Permanent
Release Date: Friday 07 May 2021
Closing Date: 23.59 hours BST on Tuesday 25 May 2021 (unless otherwise stated)
Reference: CSF-215-21

Are you an experienced content professional/copywriter with in-depth knowledge of what is takes to create inspiring content, or do you have experience in working in a fast moving marketing and student recruitment environment?

If you are a natural story teller, or have a background in journalism or copywriting, and a creative and innovative flair with a high level of attention to detail then read on;

We have an exciting career opportunity to join our fast moving Marketing and Student Recruitment Team as a Content Officer (Copywriter).

As Content Officer (Copywriter), you will:

be responsible for the creation of content to drive conversion at all stages of the student journey across both undergraduate and postgraduate markets
establish a wide range of relationships across the University to ensure content resonates with our audiences and is fresh and relevant
contribute to market plans and campaigns, developing brand and specific messaging and communications
source and generate content for use across a range of marketing channels, including, but not limited to email nurturing
establish targets and KPIs, drive performance and embed learnings for campaign improvement
To succeed in this role you will have:

experience of sourcing and creating inspiring case studies that motivate audiences to take action, delivering content that really drives results
a professional qualification in marketing (Chartered Institute of Marketing or Institute of Direct Marketing) or equivalent relevant experience, or substantial experience of producing successful marketing communications
experience of creating compelling content for use across a wide range of platforms
an understanding of email marketing and CRM platforms e.g. Microsoft Dynamics
knowledge and understanding, or a personal interest in recruitment in the Higher Education sector
The Directorate of Marketing, Recruitment, Outreach and Admissions is a new directorate and aims to bring together the University’s key recruitment activities to ensure that a co-ordinated and collaborative approach is taken. With a focus on outcomes, it has ambitious targets to achieve across all audiences

Please see the links below to view the full job description and to apply for this post. For further information regarding the application process, please contact the Resourcing Team at jobs@kent.ac.uk quoting ref number: CSF-215-21

As part of the application process, please upload examples of your work (published) i.e. your portfolio.

Further details: Job Description Additional Information
Email details to a friend
Apply Online
Please note that we prioritise applications from current University of Kent redeployees. We will let you know if this post is to be filled by a redeployee as, in this instance, your application will unfortunately not be taken forward

Applications must be made via the University’s online application system; CVs or details sent directly to the department or via email cannot be considered.

The University of Kent values diversity and promotes equality at all levels

Due to the current COVID-19 outbreak, all interviews will take place remotely.

From 1 January 2021, non-British and non-Irish nationals who do not already hold a UK immigration status will be required to obtain a visa in order to be able to work in the UK. A new points-based system will be implemented which will treat EEA and non-EEA citizens equally. For further information please visit the UK Visas & Immigration website.